The brief for this campaign was to enhance public understanding of Fairtrade a rational level, and create a connection with Fairtrade at an emotional level; bring the idea of ‘empowerment’ to life in a way that inspires the public to buy Fairtrade; and engage new audiences through the use of digital technology.
Tuesday 2 August 2011
The brief for this campaign was to enhance public understanding of Fairtrade a rational level, and create a connection with Fairtrade at an emotional level; bring the idea of ‘empowerment’ to life in a way that inspires the public to buy Fairtrade; and engage new audiences through the use of digital technology.